Embedded Systems Conference, April 22-25 in SJ

April 11, 2013
The embedded systems conference is coming! Now called DesignWEST, it is at the San Jose convention center from April 22-25.

The Expo is where you can see all the new dev kits and hear about the new chips/parts/etc. The Expo pass is free. It is worth a couple hours of strolling the exhibit hall, particularly if you want a few free dev kits or take a class from a vendor.


Here are the Expo hours:
Tues. April 23    11:30am – 7:00pm
Wed. April 24    11:30am – 5:30pm
Thurs. April 25    11:30am – 4:00pm

But wait, there is more!

I’m excited about the Expo pass because I’m part of two sessions and chairing a track of talks… all that is free to Expo pass holders.

Tuesday’s talk is Start Tinkering, a radio show style talk with Jen Costillo and Star Simpson… we’re going to talk about the hows, whys, and wheres of working on technical projects that aren’t work projects. This one is likely to be more fun than is reasonable to have. And I suspect we’ll give away dev kits and books and advice. 9:30-10:15am Tuesday. (Oh! Time for post talk coffee before the Expo starts, let me know…)

Wednesday’s talk Sensors Saving Lives, 1pm in the Expo Theater, right on the Expo floor. This is a panel discussing 4 different sensors, how they work in systems, and how they make a difference in the world. If you’ve ever wanted to ask about the difference between FDA manufacturing and large scale consumer, here’s the place. Or there are about 200 other questions I could feed you if you want. Or, more likely, you’ll have some of your own once you hear about the incredibly nifty systems the panel will be describing. Since this is in the Expo hall, you can pop in to rest your legs and then wander off, no offense taken.  But do say hello if you are around.

My track is Hello World and it is on Tuesday. Supposedly, it is about starting projects- things to know when you get started with something new. Really, it is all the sessions that I personally wanted to attend. Everybody’s got some criteria and I was just looking for neato-ness. I suspect I’ll be around the session most of the day, making sure it is running smoothly. If you are looking for me (to say hello!), I’ll be there (210 GH but maybe just look for the Hello World track location).

As if that wasn’t enough! There is talk of a book signing on the Expo floor Wed at 3pm. All your favorite embedded systems authors will be there (snicker, all four of us?). Feel free to bring your copy of my book (O’Reilly’s Making Embedded Systems) for signing. Or I may have a few to sell there.  I’m torn between amusement and embarrassment. If you are around Wednesday afternoon, please come to the UBM to tell me jokes so the former wins out.

My track: http://www.ubmdesign.com/sanjose/schedule-builder/track/hello-world

Start Tinkering: http://www.ubmdesign.com/sanjose/schedule-builder/session-id/121

Sensors Saving Lives: http://www.ubmdesign.com/sanjose/schedule-builder/session-id/174

My book: http://www.amazon.com/Making-Embedded-Systems-Patterns-Software/dp/1449302149 (or use coupon AUTHD on the O’Reilly site for a pretty bit discount: http://oreilly.com/catalog/0636920017776)

Finally, last but not least, if you are looking at Android for anything, check out Jen Costillo’s talk about adding new sensors to Android (http://www.ubmdesign.com/sanjose/schedule-builder/session-id/151). Wed at 3pm.

Oh! And the keynote on Wednesday is Mayim Bialik, the neuroscientist/actress from Big Bang theory.
That looks like fun. Anyone want to sit in the back and pass notes like twelve year-olds?

Sorry for the spam but I’m excited and I really do hope to see you there. I also have coupons to get a discount if you want to sign up for an expensive ESC pass… email if you want that.

PS Please send forward this to everybody.