Before it is too late, I should…September 27, 2012
The electrical engineer thinks I need to design sensor boards so I can build up a dozen prototypes: part selection, schematic, layout, PCB fabrication and assembly. I should do it soon so I have prototypes to try out and demonstrate to potential customers.
The software engineer thinks I should keep repairing my initial prototype so I can debug the heuristics. I should verify the efficacy of the product before sinking too much time into the idea.
The patent agent wants to know why I haven’t finished the disclosure form, let alone the patent application. I need to do that before I share the idea with potential customers/partners.
The business person thinks I need to refine the idea with a clinical-style study, using powerpoint decks to talk to potential users, see if the idea needs modification before continuing development (and seeing if they’ll sign up to purchase). If I can’t demonstrate a real market, it isn’t worth doing the rest.
The marketing person thinks I should make a looks-like model (doesn’t matter if it works) and that it should be beautiful, no rough edges, incredibly well-designed. My hot glue and electrical tape prototype is no good; if I can’t make it alluring, no one will consider buying it and any potential market will evaporate.
The subject matter expert is moving to North Carolina and doesn’t have time to have lunch or discuss the idea. I suppose I’m glad that she doesn’t have another thing for me to do. And yet all the work I’ve done for the last few days is in preparation for when I do see her.